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Passive Income. You get paid a percentage of the transaction fees that are generated from your ATM.
Increased Cash Flow. Recent data indicates that having an ATM installed in your business can increase your sales as much as 8%
Increased in store spending. Studies show that a customer who withdraws cash from an in store ATM will spend up 20% more than customers who use cards.
Cash Recycling. Approximately 25% of the cash withdrawn from an in store ATM will be spent on the premises, this cash is then redeposit into the ATM by the storeowner at the end of the day. This figure can be as high as 75% for pubs and clubs!
Decreased Bank and EFTPOS fees. By having your customers utilize your ATM and pay you in cash you will significantly decrease your EFTPOS and credit card fees, charge backs as well as credit disputes. Transaction fees from EFTPOS and credit cards can be as high as 3%.
Increased Security for Employees. By depositing your daily takings into your ATM you no longer have to take those risky trips to the bank. Enhanced Business Image. Your business image will improve due to the fact you are providing a new and unique service for your customers.
Increased Awareness. By having people utilize your ATM you will expose your business to a new group of customers.
Placement Programs
A placement program is ideal for the business owner who does not have the capital to purchase their own ATM. With a placement program an ATM deployer will install a free ATM in your premises and pay you a percentage of the transaction fees. All maintenance, connection fees and payment is taken care of by the deployer. As the business owner it is your responsibility to cash the machine on a daily basis (just like putting money in a till). When the money is withdrawn it is automatically credited into the storeowners account and as mentioned earlier up to 75% of that cash will recycle from your till to the ATM and back again. A typical contract for the placement of a Free ATM will be for a period of five years with another five year option.
Purchase Your Own ATM
This is where the business owner purchases the ATM for an upfront fee. The difference between this and the Free ATM is that an ATM owner receives a far larger percentage of the transaction fees, with the ATM deployer still paying for all the service, maintenance and fees associated with being connected to the network. For any business with enough capital, this is an extremely profitable investment with the majority of ATM's paying for themselves from 12-36 months and the expected lifespan being anywhere from 15-20 years.
